Rolex has quietly pulled the plug on one of its more niche watches, the distinctive Milgauss. The news emerged alongside other notable releases at Watches & Wonders, such as the titanium Yacht-Master and updates to the replica Rolex Daytona and Day-Date collections. However, amidst the excitement, Rolex discreetly removed the Milgauss from its catalog, marking the end of an era for the anti-magnetic watch designed with scientists in mind. The Milgauss has always stood out in Rolex's lineup with its quirky, bold design elements - green-tinted sapphire crystal, vibrant highlights, a double caseback, and the unmistakable lightning bolt-shaped seconds hand. Despite its unique identity, the watch hadn't seen an update since 2007, a clear signal that Rolex might have been planning its retirement or a significant overhaul. For collectors, the news echoes the fate of the Air-King, another underappreciated model. But while the Air-King received an update in recent years, the Milgauss was not so lucky, disappearing from Rolex's website without fanfare. Predictably, prices for pre-owned Milgauss models have already begun to rise on platforms like Chrono24 and eBay, as collectors scramble to get their hands on one of the last remaining models. Paul Altieri, CEO of Bob's replica Watches, expects Milgauss prices to surge by 10-20% in the near future. "It's always exciting to see new Rolex releases, but the real story often lies in what's been discontinued," Altieri notes. "After six decades, the Milgauss is finished for now, but I wouldn't be surprised to see it return in the future. It's simply too iconic to fade away entirely." Rolex has also ceased production of certain popular models, such as previous Daytona and Sky-Dweller references, including highly coveted designs with meteorite dials. The Cellini collection has similarly been replaced by the new 1908 dress watch under the 'Perpetual' model family.